Cookie Policy

Last updated: 26 July 2026

This Cookie Policy explains how Alpha Group Watchmaking (“Alpha Group”, “we”, “us” or “our”) uses cookies and similar technologies when you visit www.alphagroupwatchmaking.com.

It explains what cookies are, why we use them, the types of cookies that may be placed on your device and how you can manage your preferences.

This Cookie Policy should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, smartphone or other device when you visit a website. They allow websites to recognise a visitor’s device and remember information about their visit.

Cookies can help websites operate securely, remember user preferences, understand how visitors interact with pages and provide more relevant content or advertising.

Similar technologies, including pixels, tags, local storage and tracking scripts, may perform comparable functions. References to cookies in this policy include these similar technologies where applicable.

2. How We Use Cookies

Alpha Group may use cookies to:

• ensure that our website operates correctly and securely;
• remember your cookie and website preferences;
• improve website performance and functionality;
• understand how visitors find and use our website;
• measure the effectiveness of our website and marketing activity;
• display embedded content, maps or videos;
• prevent spam, fraud and unauthorised website activity; and
• provide visitors with a more relevant and convenient online experience.

Strictly necessary cookies may be used without your consent where they are required for the website or a service you have requested to function.

Optional cookies, including analytics, functionality and marketing cookies, will only be activated where permitted by law and, where required, after you have provided your consent through our cookie banner.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for essential website functions, including security, page navigation, form submission, cookie preference management and access to protected areas.

The website may not operate correctly without these cookies. Because they are necessary to provide the website or a service requested by you, they cannot normally be switched off through our cookie preference centre.

Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website. They may collect information such as the pages visited, the time spent on the website, how visitors arrived and whether technical errors occurred.

We use this information to measure website performance, identify popular content and improve the user experience. Where consent is required, these cookies will not be placed unless you accept analytics cookies.

Functionality Cookies

Functionality cookies allow the website to remember choices you make, such as your preferred settings, location or previously submitted information.

They may also support services provided by third parties, including interactive maps, appointment systems, live chat tools or embedded videos. Rejecting these cookies may prevent some website features from working as intended.

Marketing and Advertising Cookies

Marketing cookies may be used to understand the effectiveness of advertising campaigns, measure enquiries and show content or advertising that is more relevant to visitors.

These cookies may be placed by Alpha Group or by selected third-party advertising and social media providers. They may be used to build a profile of interests based on browsing activity across different websites.

Marketing cookies will not be activated unless you provide consent.

4. First-Party and Third-Party Cookies

First-party cookies are placed directly by the Alpha Group website.

Third-party cookies are placed by external service providers whose technology or content appears on our website. These providers may include website analytics platforms, advertising networks, embedded mapping services, video platforms, social media services, security providers and form-protection services.

Third parties may process information collected through their cookies in accordance with their own privacy and cookie policies. Alpha Group does not directly control the operation or duration of third-party cookies.

5. Cookies Used on Our Website

The cookies used on the Alpha Group website may vary depending on the features, services and third-party tools active at the time of your visit. These may include cookies required for website security and functionality, as well as optional cookies used for analytics, embedded content, marketing and performance measurement.

Some cookies may be placed directly by Alpha Group, while others may be set by trusted third-party providers whose services are integrated into the website.

Where required by law, optional cookies will only be activated after you have provided consent through our cookie banner. You can review the current cookie categories, update your preferences or withdraw consent at any time by selecting the Cookie Settings link available on the website.

6. Managing Your Cookie Preference

When you first visit our website, you may be shown a cookie banner that allows you to:

• accept all optional cookies;
• reject optional cookies;
• select individual cookie categories; or
• continue using only strictly necessary cookies.

You can change or withdraw your consent at any time by selecting the Cookie Settings link in the footer of our website.

Withdrawing consent will not affect the lawfulness of any processing that took place before your preferences were changed.

Cookies that have already been placed may remain on your device until they expire or are removed through your browser settings.

7. Managing Cookies Through Your Browser

Most internet browsers allow you to view, block and delete cookies through their privacy or security settings.

You may be able to configure your browser to:

• block all cookies;
• block third-party cookies;
• delete existing cookies;
• receive a warning before a cookie is stored; or
• automatically remove cookies when the browser is closed.

Blocking all cookies may affect the operation of our website and prevent certain features, forms or embedded content from working correctly.

Please consult your browser’s help or settings section for instructions specific to your browser and device.

8. Third-Party Services

Our website may contain content or functionality supplied by third parties, which could include:

• Google Analytics;
• Google Maps;
• Google Ads;
• YouTube or Vimeo;
• social media platforms;
• appointment or enquiry systems;
• payment providers;
• website security services;
• spam-prevention tools; and
• customer communication or live-chat services.

These services may place cookies or collect technical information when their features are activated. Where required, they will remain blocked until you provide the relevant consent.

The inclusion of a provider in this section does not necessarily mean that every service is currently active. This section must be updated to reflect the services actually installed on the website.

9. Personal Information Collected Through Cookies

Some cookies may collect information that identifies a device or can be linked to an individual. This may include:

• IP address;
• browser and device type;
• operating system;
• approximate location;
• pages visited;
• referring website;
• interaction with website features;
• advertising identifiers; and
• cookie preference records.

Further information about how Alpha Group uses, stores and protects personal information is available in our Privacy Policy.

10. How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session cookies are normally deleted when you close your browser.

Persistent cookies remain on your device for a defined period or until you delete them. Their duration depends on the purpose of the cookie and the settings selected by Alpha Group or the relevant third-party provider.

We aim to retain cookies only for as long as reasonably necessary for their stated purpose.

11. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our website, the services we use, our legal obligations or relevant regulatory guidance.

The latest version will always be published on this page. Where appropriate, we may also notify visitors of significant changes through the website or cookie banner.

We recommend reviewing this policy occasionally to remain informed about how cookies are used.

12. Contact Alpha Group

For questions about this Cookie Policy, our use of cookies or your personal information, please contact:

Alpha Group Watchmaking
Legal company name: The Alpha Group 7C Limited
Registered address: Registered Address: Spitalfields House, 1st Floor, Stirling Way, Borehamwood, England, WD6 2FX
Workshop address: Alpha Group Watchmakers, 9 St. Cross Street, Farringdon, London EC1N 8UB, United Kingdom
Email: [Insert privacy or general enquiries email]
Telephone: +44 7888 888 835
Company number: 15945048

You may also contact the UK Information Commissioner if you have concerns about how your personal information is being handled. Further information is available through the Information Commissioner’s Office.