Luxury Watch Refurbishment and Polishing

Restore the appearance of your luxury timepiece with professional watch refurbishment and polishing from Alpha Group. Our skilled specialists carefully remove surface marks, scratches and signs of wear while preserving the watch’s original shape, detailing and character. Every case and bracelet is assessed individually before work begins within our specialist Hatton Garden workshop.

Professional Watch Refurbishment

Over time, even the finest watches can develop scratches, dents and visible signs of everyday wear. Alpha Group provides a comprehensive luxury watch refurbishment service designed to revive the appearance of your timepiece while maintaining its original proportions and distinctive finish. 

Each watch is carefully inspected to identify the most appropriate treatment for its case, bracelet, clasp and individual components. Where required, the watch is carefully dismantled to ensure that each area can be cleaned, repaired and refinished accurately. Our specialists work with stainless steel, gold, platinum and other precious materials, applying techniques suited to the specific model and condition of the watch.

From light cosmetic restoration to more extensive refurbishment, every stage is completed with precision and restraint, helping to restore the watch’s visual appeal without compromising its authenticity, integrity or long-term value.

Our basic refurbishment package includes:

  • Dismantling of case & bracelet
  • Remove movement & glass
  • Polish
  • Ultrasonic clean
  • Steam
  • Dry
  • Fit glass & movement
  • Assemble case
  • Pressure test
  • Assemble bracelet

Servicing & Refurbishment

Watch
servicing

Keep your luxury watch performing accurately with professional servicing and expert care.

Watch
refurbishment

Restore your watch’s appearance with specialist polishing, refinishing and meticulous attention to detail.

Luxury Watch Battery Replacement

Expert diagnosis and precision repairs for luxury watches from leading international brands.

Luxury Watch
restoration

Revive treasured timepieces through expert restoration, traditional craftsmanship and advanced techniques.

Precision Watch Polishing

Expert polishing requires skill, experience and a detailed understanding of the original finishes used by leading luxury watch manufacturers. Excessive or incorrect polishing can soften edges, alter case profiles and reduce definition, which is why every timepiece entrusted to Alpha Group is treated with exceptional care. Our specialists assess the condition of the watch before selecting the most appropriate polishing and refinishing techniques. 

Brushed, satin, polished and contrasting surfaces are carefully recreated to restore definition and consistency across the case and bracelet. Fine scratches, scuffs and surface imperfections can be reduced while sharp lines, contours and decorative details are preserved wherever possible. 

Once polishing is complete, each component is thoroughly cleaned, inspected and reassembled. The result is a refined, refreshed finish that enhances the appearance of the watch while remaining faithful to its original design and craftsmanship.

Refurbishment and Polishing FAQ's

What is included in a luxury watch refurbishment?
Watch refurbishment may include professional cleaning, scratch removal, case refinishing, bracelet restoration, clasp refurbishment and polishing. Every watch is assessed individually to determine the most suitable treatment while protecting its original shape, finish and detailing.
Many light scratches, scuffs and surface marks can be significantly reduced or removed. Deeper dents and damage may require more extensive refurbishment. Some marks may be retained where removing them could alter the shape or integrity of the watch.
Incorrect or excessive polishing can soften edges, change case proportions and affect collector value. Alpha Group uses a careful and restrained approach, aiming to preserve the watch’s original profile, sharp lines and manufacturer-style finishes wherever possible.
Yes. Luxury watches often feature a combination of polished, brushed and satin finishes. Our specialists use appropriate refinishing techniques to recreate contrast, definition and consistency across the case, bracelet and clasp.
A luxury watch should only be polished when necessary. Frequent polishing can gradually remove material and alter the shape of the case. Alpha Group will assess the condition of the watch and advise whether cleaning, light refinishing or a full refurbishment is appropriate.
The correct procedure depends on the watch and the extent of the refurbishment. Where necessary, the timepiece may be carefully dismantled so that the case and bracelet can be cleaned and refinished safely without exposing the movement to polishing materials or contaminants.
Alpha Group can assess watches made from stainless steel, gold, platinum and other luxury materials. Different metals require specialist handling and refinishing techniques, so every timepiece is inspected before the most appropriate restoration process is recommended.
The completion time depends on the condition of the case and bracelet, the material, the level of damage and the amount of refinishing required. An estimated timescale will be provided following a detailed assessment of the watch.
Alpha Group Watchmakers

Alpha Group Watchmakers

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